Explanatory video production approach
Sometimes the creative process can seem a little cluttered. A bit messy. But we’ve designed our process to be organized, efficient, and enjoyable – without sacrificing one iota of quality! And it’s collaborative – we combine our own unique insights with our clients’ wisdom every step of the way.
STORY AWAKENING + STRATEGIC CONSULTING
We’ll stop at nothing to reach a deep understanding of your company’s core UVP. We’ll have you fill out our video needs assessment and schedule a story awakening conversation with you, but we’ll also immerse ourselves in your public-facing media, your internal assets, sales decks… anything we can get our hands on to help us become your brand experts.
By becoming totally familiar with your company, we can help you see your blind spots, develop your best message, and tell a better story.
BRAND MESSAGING & VISUAL CONCEPTS
We already have a deep understanding of what you do. Now let’s turn it into a creative, engaging script that hits your target audience where it counts. We’ve got the know-how and experience to tell stories that stick, but we’ll tailor our writing to your brand’s unique insights. This script is your unique value… in 60 secs! By telling your best story, we’re building the foundation for a great video.
After developing your brand message, we’ll craft storyboards and style frames, based on your brand’s unique style and tone. We take the time to build up your video’s skeleton to ensure that we design the perfect images to match your message. This is where a lot of production companies cut corners – but it’s so important to ensure that your video is exactly right!
We’re committed to quality and collaboration. This step is a big differentiator from many of our competitors, but we want our client’s to have a say in the creative process from beginning to end.
We work with some of the best voices in the business. We’ll hand-pick auditions of your script and help you choose the voice that says “This is us!”
MOTION DESIGN & SOUND DESIGN
Now you’ve got a video you love, but we’re going to make it even better. We’ll design custom SFX and a professional music track. Optional, but this is what completes your video and drives the messaging forward. Really great video producers don’t slack on quality, and it’s the little touches like these that take your video from good to awesome.
After the final payment is made, you get your brand new… Explanatory video! We’ll even give you some quick tips on how to best share it with the world. Share, enjoy and watch your business thrive.